The Essential Copywriting Skills Mini Series – Designed For Your Online Business Success PART 3

One of the biggest challenges I personally face with writing for my business is coming up with content ideas.

Sound familiar?

Sometimes I’ll have a rush of golden ideas but more often than not I’m struggling for something to write!

BUT that was until I discovered this one little trick – turn a social media status update into a powerful piece of content.

It’s common knowledge that stories sell. Everyone loves a good story!

Stories help to draw your reader in. As you share your personal experience through storytelling, your audience feels closer to you and their ability to relate to you increases.

But you maybe thinking, “Yes but my 140 characters can’t be turned into a full piece of content?!”

Think again!


I have two pieces of advice for you:

  1. Your piece of content doesn’t have to be really long. Your readers will be happy to read a snappy little story relevant to your business based on a personal story,
  2. I’m 100% sure you have more to say than you think about this ‘social media update, turned piece of content.’


Here’s a personal content example:

Last year I went to a party and watched two friends, who had never met before, introduce themselves. Now both of these women are awesome, yet they did a lousy job of explaining what they do for a living, (both have fabulous businesses!).

I looked on horrified as the girls completely sold themselves short.

At first I was going to share this experience on my Facebook Business Page and remind everyone to sing their own praises and not to sell themselves short…ever!

But the more I thought about it, and once I started to write, I realised this was great content for my blog and weekly newsletter.

And the bonus – this is still a highly trafficked post and it received lots of engagement on the blog and via email.

So when you’re feeling stuck with what to write, think about what’s going on in your life and what you feel compelled to share as a social media update.


Here are a few other content examples you could use:

  • Positive or negative customer service experiences,
  • An ‘aha’ moment you had at pilates, tennis, mahjong etc.,
  • How you’re dealing with or managing something in your life or business,
  • Reflecting on something and sharing the lessons you’ve taken away from the experience.


And there are plenty more!

Just make sure you always keep your ideal customer/client in mind and that the content you create from this social media update serves them in someway.



Do you have a social media post brewing that you think you could turn into a piece of written content for your business? I’d love to hear your ideas in the comment section below!

In the final instalment of The Essential Copywriting Mini Series I share with you my secret weapon when it comes to planning the perfect piece of copywriting!

Read Part 1 – 5 Surefire Techniques to Overcome the Fear of Writing Copy for Your Business

Read Part 2 – 3 Steps To Make Your Copywriting Practice Ridiculously Enjoyable!




If you want even more copywriting tips and tricks that will ensure you can sell anything, join my ‘Copy That Connects and Converts’ Online Short Course.

You’ll learn a boatload of useful copywriting tried and tested strategies, plus you’ll complete helpful worksheets, which will allow you to apply what you’ve learned into your business straight away!

Sound good?

Learn more here!