Does this sound like you?
You begrudgingly sit down at your desk and stare at a blank document. The cursor flashes away and you feel the anxiety mounting.
You know you have to write copy for your website, sales page, email autoresponder series, new ebook etc. etc. but you literally can’t find the words. You simply don’t know where to start and because of this, you’d rather go and scrub the bathroom!
But you tell yourself to get on with it and you type a few paragraphs of muddled up sentences. You reread them and in hurried frustration you delete them in horror. “That just sounds like pure crap,” or “that doesn’t sound like me!” you hear yourself say.
You start again but feel more confused about your message and your confidence starts to slide. To feel ‘productive’ you then Google your peers and start scrolling through their websites – their copy seems to clearly represent their work and you can easily hear their unique voice connecting with their client, causing you to feel sick with the dreaded ‘comparisonitis!’ As a result, your confidence takes an even bigger nosedive.
In an attempt to boost yourself back up you decide to check your inbox. You become excited because you have an enquiry from a potential client – but then you feel deflated because they’re confused about the services you offer as they’re not clear on your website.
You start to fall into that deep dark spiral of mean girl thoughts. “If I can’t even express what I do and who I help am I even in the RIGHT business? More importantly, should I even BE in business?” Then the old smelly chestnut creeps into your mind “Maybe I should JUST GO and get a J.O.B!”
In an act of defiance you give up and push this copywriting task to the side. You tell yourself that you’ll deal with it tomorrow….first thing! But deep down you know that writing promotional copy for your business will remain on your to do list for the rest of the week, maybe even month or let’s face it….possibly a year!